In 2019, GivingTuesday Australia was supported by the Our Community Innovation Lab and social impact firm Think Impact to crunch the numbers on the campaign, and establish some baseline results to inform any changes over time.
The Our Community Innovation Lab provided quantitative data on not-for-profit engagement and social media activity during the campaign, showing us what campaign efforts worked well in engaging our network.
Think Impact created a score card to help us understand how organisations and individuals engaged with the campaign. Think Impact received a lot of great feedback from participants in the 2019 campaign, and they provided the campaign with much needed insights into how organisations participated in the campaign, and what they got out of it.
In 2020, GivingTuesday Australia was once again supported by the Our Community Innovation Lab and social impact firm Think Impact to develop a comprehensive campaign report detailing the outcomes of the year.
2020 included a pop-up campaign, #GivingTuesdayNow, designed to respond to the needs of the emerging coronavirus pandemic. The report also outlines this campaign activity.