Social media is the easiest way to get a message of gratitude to the greatest number of people. Whether saying thanks as a not-for-profit or as an individual, social media is a great way to do it. After all, there is no right or wrong way to show your thanks this Giving Tuesday.
Consider the options
No two social media platforms are equal. As an individual or a not-for-profit, consider where your thanks will have the most reach, and where it might get the most traction.
Some content works across different social media platforms, but this is not always the case. The type of long posts you might see on Facebook won’t work on twitter. It’s best not to push the 280-character limit of Twitter. Short and punchy is usually best. Think ‘tweet’, not ‘birdsong’.
Across any social media platform, videos and images tend to work best and you can pack a lot of words into a short video.
Twitter is where an ovation video will probably matter most, where #GivingTuesdayNow can be engaged with.
This doesn’t mean you can’t also post it on Facebook and Instagram to boost engagement. For instance, a wordier thanks might complement a video on Facebook.
Challenge your networks to spread the gratitude
You might like to tweet out your gratitude or use Instagram or Facebook to post a message of gratitude and challenge others to do the same.
COVID-19 has seen social media challenges boom. The popular first photo challenge has seen couples share old - and occasionally embarrassing – evidence of their relationship. The ‘Me at 20’ hashtag has caused throwback pictures to bombard our feeds. ‘See 10, do 10, send 10’ had people challenging friends on Instagram stories to do 10 push ups. To some, a renegade act of friendship. People have shared a week’s worth of their favourite book’s covers for the ‘7 day book cover challenge’ on Facebook.
These challenges have gained traction across social media platforms and demographics. As social distancing keeps us apart, the success of these challenges might be evidence of our desire to engage and interact in other ways.
Whether sharing gratitude on behalf of a not-for-profit or as an individual, a social media challenge could be an effective way to show and spread thanks.